04 . Charities . Where the floor gives

Names you’ll know,
causes worth the time.

Cancer, mental health, motor neurone disease, multiple sclerosis, youth at risk and a community ambassador role. Eight commitments, all of them the kind that get the team out of the dealership. None of it for the brochure.

Community fundraising work the dealership supports each year
Community workEight commitments, all current
Annual events

The four the team runs every year.

Same dates, same team, same cause. Repeat is the point.

01 . Breast cancer awareness.

Pink Ribbon Day

An annual event the dealership has supported for years. Cancer Council Australia coordinates the campaign nationally. The floor runs an in-house fundraiser and the team commits a portion of the day’s sales to the cause.

Cause
Cancer Council Australia
Format
In-store fundraiser, October
02 . Cancer support.

Daffodil Day

A second annual contribution to Cancer Council Australia. Smaller in profile than Pink Ribbon, equal in commitment.

Cause
Cancer Council Australia
Format
In-store, August
03 . Motor neurone disease.

The Big Freeze to Fight MND

A FightMND event kicked off by Neale Daniher. The team supports the seasonal push and has run cars at related events.

Cause
FightMND
Format
Annual June campaign
04 . Multiple sclerosis.

MS Run + Roll

MS Plus runs the event in Melbourne each year. The dealership backs participants and contributes to the fundraising target.

Cause
MS Plus
Format
Annual run/roll event
Ongoing partnerships

The four that don’t fit a calendar.

Long-running commitments rather than one-off events.

05 . Nick, since 2013.

Australia Day Ambassador

Nick Theodossi has served as an Australia Day Ambassador since 2013, attending community events around Victoria each January. The role is unpaid and undertaken alongside running the floor.

Held since
2013
Coverage
Victorian community events
06 . Life member.

Virtually Forgotten Legends

The VFL brings retired football players together and raises money for causes including the Royal Women’s Hospital, Port Phillip Specialist School and the Lighthouse Foundation. Nick holds life member status with the club.

Status
Life member
Beneficiaries
Royal Women’s Hospital, Port Phillip Specialist School, Lighthouse Foundation
07 . Youth at risk.

Whitelion

Whitelion supports young people leaving the youth justice system and at risk of homelessness. The dealership backs the organisation’s annual fundraisers and contributes to the network of small businesses that mentor placements.

Cause
Youth at risk
Format
Annual fundraising and mentor support
08 . Mental health, wellbeing, suicide prevention.

PUKA Up Foundation

Founded by Wayne Schwass. The foundation focuses on mental health, emotional wellbeing and suicide prevention. The dealership supports its public events and quietly underwrites a portion of its operating cost each year.

Founder
Wayne Schwass
Cause
Mental health
How the floor backs causes

Time first. Money second. Talk last.

01

Show up before you donate.

Every cause we back gets a person from the floor at the event before any money moves. A team member runs the day, sells the cars, swings the hammer.

02

Repeat over a single big push.

Eight years on the same fundraiser builds a different relationship to one big-ticket donation and a press release. The people running the cause know the people on the floor.

03

No campaign content.

The dealership doesn’t talk about the work in advertising. This page exists because customers ask. The work isn’t for the brand.

Since 1972LMCT 8350Arden Street, North Melbourne